Alexis N. Karlin
Alexis N. Karlin is a Web producer at Forrester Research, assisting with social media activities, Web site updates, and training colleagues how to use the company’s content management system. She earned her Bachelor of Science at Bentley University, majoring in information design and corporate communications. This has given her a better understanding of how to use the Web for marketing purposes.
Education: Bentley University Waltham, MA
- Bachelor of Science, Information Design and Corporate Communications, May 2006.
- Honors: Dean's List
Skills: HTML, JavaScript, CSS, Macromedia Products, Home Site, PerForce, Microsoft Word, Excel, Power Point, Access, FrontPage, Publisher, Outlook, and Lotus Notes.
Experience
Forrester Research
Cambridge, MA 09/07 - Present
Web Producer
- Analyze key performance metrics, including traffic, visitor loyalty, registration, ecommerce, and search patterns for internal and competitor websites.
- Improve company's brand awareness through social networking sites and other alternative marketing techniques.
- Assist Research Assistants with updating Role Home pages with text updates, image updates, and link changes.
Feinstein Kean Healthcare
Cambridge, MA 06/06 - 08/07
Interactive Developer
- Use HTML and other web development tools, to maintain and update the following sites: http://nano.cancer.gov and http://cabig.cancer.gov.
- Help implement and manage day-to-day incoming content targeted at the client sites.
- Consult on different approaches to change the design of new or old sites.
- Use CMS tools to upload client sites: http://www.fkhealth.com
COGNOS
Burlington, MA 11/05 - 06/06
Web Administrator
- Use HTML and other web development tools, to maintain and update the following sites: PartnerNetwork, FieldSupport, and PN Micro Sites. Upload pages using PerForce.
- Help develop and manage day-to-day incoming content targeted at the field, partner and/or customer audiences.
- Consult on different approaches to change the design of new or old sites.
- Attend WebEx conferences to discuss changes needed to the different partner sites: http://www.cognos.com
Bentley College Center for Business Ethics
Waltham, MA 05/05 – 05/06
Webmaster
- Use HTML and Front Page to maintain and update web site.
- Use Microsoft Access and Crystal Tech to maintain database of incoming new books and newsletters.
- Answer telephones and take messages when needed: http://ecampus.bentley.edu/dept/cbe/
First Step Realty, Inc.
Brighton, MA 08/05 – 12/05
Information Technology Coordinator
- Use HTML and Dream Weaver to maintain and update web site.
- Maintain database of customers and realtors.
- Manage schedules, book appointments and answer telephones for the realtors.
- Maintain and organize the office on a daily basis: http://www.fsrb.us/
CDS Business Mapping
Boston, MA 11/04 – 11/05
Marketing Internship
- Answer telephones, take messages, and educate customers on available services.
- Update and maintain ACT database of new and existing customers.
- Conduct market research with Microsoft Access to show the correlation between increasing in different parts of the United States.
- File new contracts every day and make sure they file cabinets are in order on a weekly basis.
Activities & Interests
Gamma Phi Beta: Vice President, Pan-Hellenic Delegate, Activities Chair, Web Master, Greek Council Delegate, Recruitment Counselor, and Judicial –Board.
Alpha Psi Omega:
Senior Dinner Chair, Sunshine Chair, and Organizational Development
Committee.
